RESEARCH REPORT
Coca-Cola Company (The)
KO
$94.08
As of 2026-11-01
Research note — 2026-11-01. Educational analysis, not financial advice.
The one-line version
Coca-Cola Company (The) trades near $94.08 on a trailing multiple of about 27.8x versus its own 5-year median near 20.2x, against contested Street targets and the usual concentration and execution risks. That's the tension. Everything below is the detail.
That's the tension. Everything below is the detail.
1. What you're paying
| Now | Its own 5-year median | Gap | |
|---|---|---|---|
| P/E (trailing) | ~27.8 | ~20.2 | +37% |
| P/E (forward) | ~26.7 | — | — |
| EPS (TTM) | 3.39 | — | — |
| Gross margin | 62.3% | — | — |
What that means in plain terms: the gap versus the company's own history is the growth or durability the market is already pricing. It is not automatically wrong — it is the bet.
Fair-value anchors on file:
- 5-year median P/E multiple: $68.58 — Applies the 5-year median multiple (20.2x) to trailing EPS.
- Street mean target: $97.54 — Average published analyst target.
- Street target midpoint: $93.00 — Midpoint of $80.00–$106.00 published range.
Street targets run from $80.00 to $106.00. A wide spread means the name is contested, not consensus.
2. What the bulls are counting on
- Suze Orman Says You Don’t Have to transact in Every Market Dip. Here’s Why
- If a Bear Market Is Coming, History Says These Stocks Could Be the Smartest to Own
- Coca-Cola and Procter & Gamble Are Up This Month. Which Dow Dividend Stock Is the Better bullish Now?
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Bull case, bear case, assumptions, and what to watch next.
3. What the bears see
- 5 Dividend Stocks to transact in and neutral for the Next 5 Years
- KO Q3 deep dive: broad-based volume gains and disciplined margin expansion amid cost pressures
- US Consumers Keep Spending, But They’re Watching Value: Visa and Coca-Cola Offer a Split Read on the Economy
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Bull case, bear case, assumptions, and what to watch next.
4. What would have to be true
For the stock to justify ~27.8x rather than its 5-year ~20.2x, roughly all of the following need to neutral:
- Growth or margin durability shows up in the next several reports, not just in narrative.
- Key revenue concentrations survive competitive and regulatory pressure.
- Execution on the current product or services cycle stays on schedule.
- The Street target range compresses as results clarify the contested assumptions.
Ask yourself honestly: how many of those would you bet on individually? Multiply your answers together.
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Bull case, bear case, assumptions, and what to watch next.
5. What to watch next
- Next earnings date: 1793104200
- Trailing and forward multiples versus the company's own history
- Segment growth rates in the next 10-Q / earnings release
- Material Form 4 and 13F changes
- Whether the Street high-to-low target spread narrows or widens
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Bull case, bear case, assumptions, and what to watch next.
6. What this note does not do
It doesn't tell you to buy or sell. It won't, ever.
You have the valuation in context, the strongest version of both cases, and the specific assumptions the current price depends on. What you do with that depends on your time horizon, your existing exposure, your risk tolerance, and what else you could do with the money — none of which we know.
If you want someone to tell you what to do, you want a licensed financial adviser, and that is a genuinely reasonable thing to want.
Educational and informational purposes only. Not investment advice and not a recommendation to buy or sell any security. GetStockReport is not a registered investment adviser. Figures are as of 2026-11-01 and go stale quickly — verify against primary sources before acting. All investments carry risk including loss of principal. Past performance does not guarantee future results.
8. Analyst ratings & targets
No recent activity
Analyst opinions change frequently. Past upgrades do not predict future returns.
9. Important news
Nov 4, 2026|Here’s Why Dividend Kings Coca-Cola, Procter & Gamble, and Colgate-Palmolive Are Hitting 52-Week Highs Following Midterm Election Results(Yahoo)
Investors are piling into dependable dividend stocks following the midterm elections. But after their latest rallies, are these three Dividend Kings still worth buying?
Nov 4, 2026|Can PepsiCo's Snack Pricing Strategy Drive Volume Growth?(Yahoo)
PEP's snack pricing and affordability actions are fueling volume gains and stronger consumer demand, while rising costs and margin pressures remain challenging.
Nov 4, 2026|Walmart's Dec. 11 Dividend Isn't the Real Reason to Own the Stock(Yahoo)
Walmart won't offer much in terms of income, but its ability to boost dividend payouts for 53 consecutive years shows the strength of its business model.
Nov 4, 2026|Does Raised 2026 Guidance Change The Bull Case For Coca Cola Stock?(Yahoo)
Coca-Cola reported third quarter 2026 results with sales of US$13,380 million and net income of US$4,009 million, and raised full year earnings guidance alongside its 64th consecutive annual dividend increase. The combination of higher earnings per share, stronger free cash flow guidance and another dividend raise reinforces Coca-Cola's income focused appeal while highlighting continued demand for its broad beverage portfolio. The next focus will be on how Coca-Cola's stronger earnings and...
Nov 4, 2026|Roth IRA vs. Taxable Account: How Much of $13,467 in Dividends Would You Keep?(Yahoo)
A $500,000 portfolio of six blue-chip dividend growers kicks off thousands in annual income, but where you hold those shares determines how much of that income you actually get to keep.
News headlines are reported as-is. Verify important claims with original sources.
10. Insider Form 4 activity
| Date | Executive | Action | Shares | Value |
|---|---|---|---|---|
| Nov 2, 2026 | Perez Beatriz R (Executive Vice President) | Sell | 30,681 | $1.4M |
| Nov 2, 2026 | Perez Beatriz R (Executive Vice President) | Sell | 30,681 | $2.9M |
| Nov 2, 2026 | Perez Beatriz R (Executive Vice President) | Sell | 10,000 | $594,850 |
| Nov 2, 2026 | Perez Beatriz R (Executive Vice President) | Sell | 10,000 | $948,414 |
| Nov 2, 2026 | Perez Beatriz R (Executive Vice President) | Sell | 26,867 | $1.6M |
| Nov 2, 2026 | Perez Beatriz R (Executive Vice President) | Sell | 26,867 | $2.6M |
| Nov 2, 2026 | Perez Beatriz R (Executive Vice President) | Sell | 30,681 | $0 |
| Nov 2, 2026 | Perez Beatriz R (Executive Vice President) | Sell | 10,000 | $0 |
Form 4 filings are routine transactions. Scheduled sales (10b5-1 plans) are normal and not signals.
11. Institutional 13F holdings
No recent activity
These are 45-day lagged filings (SEC requirement). Position changes happened in the past.
12. Earnings this week
No recent activity
Earnings dates are estimates and may shift. EPS estimates are consensus, not predictions.