RESEARCH REPORT
Home Depot, Inc. (The)
HD
$299.98
As of 2026-09-20
Research note — 2026-09-20. Educational analysis, not financial advice.
The one-line version
Home Depot trades 11% below its five-year median multiple while housing turnover sits at historic lows, creating a debate over whether depressed sales multiples signal value or reflect a structural profit problem. That's the tension. Everything below is the detail.
That's the tension. Everything below is the detail.
1. What you're paying
What You're Paying
| Metric | Value |
|---|---|
| Current Price | $299.98 |
| Trailing P/E | 21.0× |
| Forward P/E | 18.7× |
| 5-Year Median P/E | 23.6× |
| Gap to Median | –10.9% |
| Trailing EPS | $14.28 |
| Gross Margin | 32.8% |
The stock trades roughly 11% below its five-year historical average on a trailing basis, despite maintaining gross margins above 32%. The forward multiple of 18.7× implies the market expects modest EPS growth but remains skeptical about cyclical recovery. Fair-value models point to $336.78 using the five-year median multiple, $377.19 using the average analyst target, and $367.50 using the midpoint of the published range ($310–$425).
2. What the bulls are counting on
Strongest Bull Case
Price-to-sales at a decade low (1.8× vs. 1.7–2.9× range): The stock trades near the bottom of its ten-year valuation band on sales, suggesting the market has already priced in multiple years of weak housing turnover and that any normalization in home sales could re-rate the multiple sharply.
Forward multiple discount implies near-term EPS expansion: At 18.7× forward earnings versus 21.0× trailing, the market is embedding roughly 12% EPS growth into next year's estimates, and the next earnings report on November 17 has a consensus estimate of $3.96 per share—a meaningful step toward closing the valuation gap.
Analyst conviction remains strong despite the selloff: 28 of 46 analysts maintain bullish outlooks, with the average target of $377 implying 26% upside, and recent actions from firms like Mizuho (raised to $390) and UBS (maintaining $420) suggest institutional research sees cyclical trough pricing.
Housing turnover frozen for four years creates pent-up demand: Historic lows in home sales typically reverse when mortgage rate or economic conditions shift, and Home Depot captures spending on both new home purchases (immediate remodeling) and aging homes (deferred maintenance), creating a double-trigger upside scenario.
Operational stability supports dividend reliability and buyback capacity: Gross margins above 32% and trailing EPS of $14.28 provide ample cash generation even in a weak cycle, which funds the dividend that makes the stock "one of the most dependable long-term neutral notes" and allows management to repurchase shares at depressed valuations.
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Bull case, bear case, assumptions, and what to watch next.
3. What the bears see
Key Risks
Housing turnover may stay depressed longer than the market expects: Four consecutive years of historic lows suggest structural issues (rate lock-in, demographic shifts, undersupply) rather than a temporary dip, and if turnover remains frozen another 2–3 years, the cyclical recovery thesis collapses and the multiple could compress further.
market participants doubt the quality of reported profit: One headline explicitly states the market questions "the quality of Home Depot's reported profit," implying concerns about mix shift, promotional activity, inventory accounting, or other factors that could make the 32.8% gross margin or $14.28 EPS less sustainable than they appear.
Shares down 26% while the S&P 500 returned 17%—momentum and sentiment are negative: This 43-percentage-point underperformance over the past year signals loss of institutional sponsorship, and three insiders disposed of stock in August–September 2026 (totaling over $1.25 million), which rarely precedes a sharp reversal.
Bernstein downgraded the target from $365 to $344 just 10 days ago: The most recent analyst action was a reduction, and with a neutral outlook from a top-tier firm, the risk is that more firms follow if the November 17 earnings miss the $3.96 estimate or guide conservatively for 2027.
The stock sits near the bottom of its valuation range with limited downside cushion: At 1.8× sales versus a ten-year low of 1.7×, there's only 6% downside to the floor, but if profit quality concerns prove valid or margins compress, the stock could break below that floor and establish a new, lower range.
Consumer cyclical exposure in an uncertain macro environment: Any recession, employment shock, or credit tightening disproportionately hits discretionary home improvement spending, and the sector classification means the stock will trade with—and potentially amplify—broader consumer weakness.
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Bull case, bear case, assumptions, and what to watch next.
4. What would have to be true
What the Current Price Assumes
For the stock to justify a 21.0× trailing P/E instead of the five-year median of 23.6×, roughly all of the following need to neutral:
- Housing turnover begins normalizing within 12–18 months, lifting transaction-driven remodeling spend and validating the cyclical trough narrative rather than a permanent reset.
- Gross margins near 33% prove sustainable despite questions about profit quality, with no meaningful mix deterioration, promotional pressure, or inventory markdowns through the next cycle.
- Forward EPS estimates of ~$16 (implied by the 18.7× forward P/E) are achievable, requiring roughly 12% growth from the trailing $14.28 without a recession or consumer spending shock.
- The price-to-sales ratio of 1.8× marks the floor, and market participants begin rotating back into consumer cyclicals as rates stabilize or the macro outlook clarifies, preventing a break below the ten-year low.
- Professional and DIY customer behavior remains resilient even as three insiders disposed of stock, and the November 17 earnings print meets or beats the $3.96 estimate with constructive guidance.
- No further analyst downgrades follow Bernstein's recent reduction, and the 28 bullish analysts (out of 46 total) maintain conviction despite ongoing underperformance versus the S&P 500.
How many of these would you bet on individually? What happens to a 21× multiple if housing stays frozen another two years, or if one or two of the profit quality or margin assumptions break?
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Bull case, bear case, assumptions, and what to watch next.
5. What to watch next
What to Watch
- November 17, 2026 earnings report: whether EPS meets, beats, or misses the $3.96 estimate and whether management commentary on housing turnover or 2027 guidance shifts the narrative
- Price-to-sales ratio movement: if the stock breaks below 1.7× trailing sales (the ten-year low), it would signal a new valuation regime and potentially more downside
- Analyst target revisions in the next 30–60 days: whether the recent Bernstein downgrade prompts other firms to cut targets or if bullish firms (Mizuho, UBS) reaffirm conviction
- Insider trading filings: after three disposals in August–September totaling over $1.25 million, any further sales—or a reversal to purchases—would clarify management's confidence
- Housing market data releases: weekly mortgage applications, existing home sales, and pending home sales indices that would confirm or refute the "pent-up demand" thesis
- Gross margin trend in the next two quarterly reports: whether the 32.8% level neutral notes or compresses, directly testing the "profit quality" concerns flagged in recent coverage
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Bull case, bear case, assumptions, and what to watch next.
6. What this note does not do
It doesn't tell you to buy or sell. It won't, ever.
You have the valuation in context, the strongest version of both cases, and the specific assumptions the current price depends on. What you do with that depends on your time horizon, your existing exposure, your risk tolerance, and what else you could do with the money — none of which we know.
If you want someone to tell you what to do, you want a licensed financial adviser, and that is a genuinely reasonable thing to want.
Educational and informational purposes only. Not investment advice and not a recommendation to buy or sell any security. GetStockReport is not a registered investment adviser. Figures are as of 2026-09-20 and go stale quickly — verify against primary sources before acting. All investments carry risk including loss of principal. Past performance does not guarantee future results.
8. Analyst ratings & targets
No recent activity
Analyst opinions change frequently. Past upgrades do not predict future returns.
9. Important news
Sep 19, 2026|What do you need to make in GA to be the 1%? It's less than you think(Yahoo)
Who gets to qualify as the 1% in Georgia? It's people who meet an annual income threshold, according to SmartAsset, and it's less than you think.
Sep 18, 2026|These dow jones stocks are moving in today's session(ChartMill)
Join us in exploring the top gainers and losers within the dow jones index one hour before the close of the markets on Friday as we examine the latest happenings in today's session.
Sep 18, 2026|GameStop vs. Home Depot: Which Consumer Stock Is a Better Buy in 2026?(Yahoo)
GameStop's reinvention story is unlike anything else happening in retail right now. Home Depot's stability and dividend make it one of the most dependable long-term holds.
Sep 18, 2026|Should You Buy Home Depot Stock Near Its Lowest Price-To-Sales In Ten Years?(Yahoo)
Home Depot (HD) shares trade near $300, down about 26% over the past year, while the S&P 500 returned about 17%. Housing turnover has sat at historic lows for four years, and investors doubt the quality of Home Depot's reported profit. One number argues the other way. The stock trades at 1.8 times trailing sales, against a ten-year range of 1.7 to 2.9.
Sep 18, 2026|Which dow jones stocks are moving on Friday?(ChartMill)
Curious about the dow jones stocks that are in motion on Friday? Join us as we explore the top movers within the dow jones index during today's session.
News headlines are reported as-is. Verify important claims with original sources.
10. Insider Form 4 activity
| Date | Executive | Action | Shares | Value |
|---|---|---|---|---|
| Sep 10, 2026 | Scardino Kimberly R (SVP-Finance, CAO & Controller) | Sell | 675 | $206,516.25 |
| Aug 28, 2026 | Roseborough Teresa Wynn (EVP, Gen. Counsel & Corp. Sec.) | Sell | 2,455 | $807,130.35 |
| Aug 26, 2026 | Rowe Michael F. (EVP, Pro) | Sell | 710 | $239,099.6 |
Form 4 filings are routine transactions. Scheduled sales (10b5-1 plans) are normal and not signals.
11. Institutional 13F holdings
| Fund | Shares | Position | Change |
|---|---|---|---|
| BlackRock | 8,943 | $324.4M | — |
| BlackRock Institutional Trust | 973,563 | $41.4M | — |
These are 45-day lagged filings (SEC requirement). Position changes happened in the past.
12. Earnings this week
No recent activity
Earnings dates are estimates and may shift. EPS estimates are consensus, not predictions.